Africell Sierra Leone has awarded NLe100,000 in cash prizes to four monthly winners of its ongoing “Win Kopo” promotion, reinforcing the company’s push to reward customer loyalty ahead of its major December giveaways.
During the prize presentation held on Tuesday at Africell’s headquarters in Wilberforce, winners Abdul Kamara, Abibatu Deen, Foday Kallon and Michael Kargbo each walked away with NLe25,000.
Africell’s Media Manager Abdul Karim Sesay said the promotion is part of the company’s continued effort to give back to subscribers as it celebrates its 25th anniversary. He explained that “Win Kopo” is designed to reward, engage and educate customers, adding that Africell remains committed to inclusivity and nationwide connection.
Assistant Media Manager Abdul Aziz Kamara provided updated figures on the promotion’s impact, revealing that “Win Kopo” has so far produced 486 winners with combined payouts totaling NLe850,000. These include 452 daily winners of NLe250; 25 weekly winners of NLe2,500; seven monthly winners of NLe25,000 and two grand winners of NLe250,000.
Communication and Marketing Manager Kamanda Koroma said the promotion is part of Africell’s broader customer-value strategy. He highlighted other ongoing initiatives such as the Jubilee Jumbo promotion, which offers prizes including an Okada, Samsung smartphones, cash rewards, a generator, and a fully furnished house as the grand prize. He urged subscribers to participate, noting that December will feature an additional 200 winners.
Koroma also updated the public on Africell’s upcoming marathon, with 5km, 10km and half-marathon categories designed to promote health, community engagement and brand visibility.
Africell’s Events and CSR Manager Nancy Toure reaffirmed the company’s commitment to digital evolution and community support. She described Africell subscribers as “one family” and said promotions like “Win Kopo” are expressions of the company’s appreciation.
One of the winners, Abibatu Deen, who has been an Africell subscriber for more than 15 years, said winning came as a surprise. “I never believed I would win,” she said. “Standing here today proves that Africell’s promotions are genuine. I am grateful and eager to encourage others to try their luck.”
The ceremony ended with presentations to the winners and a renewed assurance from Africell that more rewards, promotions and community-focused initiatives are on the way as the company closes out its anniversary year.
