By Ellen Samura
Freetown came alive with energy, color and celebration as Orange Sierra Leone on Friday launched its “Soba Kaiba” float parade in grand style at Jui, igniting excitement across the city. The vibrant parade, filled with music, dance, and dazzling Orange-branded floats, transformed the streets into a moving festival of fun and engagement.
Led by the spirited Orange team, brand ambassadors, and influencers, the parade created a buzz everywhere it went—spreading joy and valuable information about how customers can “turn Soba Kaiba” this season. Residents lined the streets, cheering and joining the festivities as performers showcased their talents and the Orange crew interacted with fans.
Participants learned how to qualify for the ongoing Soba Kaiba Promotion, where exciting prizes such as motorbikes, tricycles (kekehs), generators, and solar kits are up for grabs. All it takes is dialing *500# to subscribe for the most affordable call offers and automatically enter weekly and monthly draws.
The float parade wasn’t just a marketing event—it was a statement of Orange’s commitment to connecting people, empowering communities, and celebrating Sierra Leonean spirit.
With music, laughter, and Orange’s signature energy lighting up Freetown, one message rang loud and clear: “Orange dey make boku man turn Soba Kaiba this season!”
