The company announced on Thursday Sahr Komba Sheku Ngaujah as the 2nd grand winner of its ‘Old is Gold’ promotion. Ngaujah, who has been an Africell subscriber since the start of its operations in Sierra Leone, expressed great delight at receiving a Valcambi Suisse gold bar with an estimated market value of $2,500.
Abdul Aziz Kamara, Africell’s Assistant Media Manager, emphasized the company’s commitment to rewarding customer loyalty, adding that Africell treats its subscribers as a family. He said the “Old is Gold promotion seeks to encourage long-standing customers to reactivate their old SIM cards, as a prelude to the company’s upcoming 20th-anniversary celebration”.
Ngaujah encouraged fellow subscribers with old SIM cards to reactivate their numbers. Kamara said this can be done at any Africell point of sale (POS) nationwide.
In another ceremony, Africell presented a prize of fifteen thousand new Leones ($668) to Abu Bakarr Bah, the monthly winner of its ‘Win Korpor’ promotion. Bah, a sixteen-year Africell subscriber, expressed his excitement at finally winning the promotion as a longstanding loyal customer.
“Before this, I had never won any promotion, but I remained loyal to the company, and now I have been rewarded,” he stated.
Bah further advised potential winners to be wary of fraudsters targeting winners of various promotions.