By Abu Bakarr Kargbo
United States Ambassador Bryan David Hunt has pledged to collaborate with the Sierra Leone Broadcasters Association (SiLBA). He made this commitment during a courtesy visit by SiLBA executive on August 6, where they discussed ways to foster strong partnerships geared toward promoting good governance, media freedom, and combating mis/disinformation.
SiLBA plays a vital role in Sierra Leone’s broadcast media, where a large percentage of the population relies on radio and television for credible news. The organization is advocating for reforms aimed at responsible journalism.
Ambassador Hunt’s commitment includes supporting capacity-building programs and facilitating discussions on navigating the challenges of AI in the media industry.
Stanley Bangura Jnr., SiLBA chairman said “the partnership signifies a shared vision for strengthening the media sector and ensuring broadcasters have the skills to thrive”.
Acting Public Affairs Officer Krista A. Mangiardi expressed the embassy’s readiness to explore areas of cooperation with SiLBA to further enhance media development and press freedom.
Bangura outlined the organization’s mandates, which includes, among other things, to safeguard broadcasters’ rights, promote collective interests, and improve broadcasting quality. With over 100 members and 40 stations, SiLBA champions unity, professionalism, and excellence in broadcasting standards.
SiLBA’s priorities for the coming year include establishing an office, developing a website, forging international partnerships, and focusing on training in areas such as digital journalism, AI technology, climate change reporting, and financial journalism.
This partnership marks a new chapter of collaboration in Sierra Leone’s media landscape. Together, SiLBA and the US Embassy aim to foster a media ecosystem that prioritizes accuracy, professionalism, and the public interest.
